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Chas Appleby is a creative director, designer, and illustrator based in Michigan. His work translates business objectives and strategic foundations into distinct and thoughtful brand expression.

With over ten years of professional experience navigating clients and agencies, his work includes 360 brand experiences and design systems including print, digital, and environmental.

Currently at Peopledesign. Formerly at Anchour.
ESI
Breathing life and energy into ergonomic furniture through color and movement.  

2024—Peopledesign, Yang Kim
Designer
Rebrand, Identity System, Brand Guidelines, Tradeshow
Ft. Sarah Kuchar
INTERFACE
Quick-ship but make it fashion. Promoting best-selling carpet tiles with a healthy mix of biomimicry, wayfinding, and sheep.

2024—Peopledesign, Yang Kim
Designer 
Program Strategy, Catalog Themes, Messaging, Naming, Identity, Renderings, Illustration, Art Direction
Ft. Renderings by Blaque Studio
MURPHY’S MAGIC
The world’s largest provider of all things magic shifts from a dealer-centric approach to thoughtfully engaging with consumers. 

2022—Anchour, James Sobol, Mackenzie London
Creative Director
Strategy, Messaging, Identity, Art Direction, Merch, Packaging, Web
KATE’S BUTTER
Refreshing a staple with a delicate approach. The best butter you’ll ever taste is all about family, heritage, and good things done right.

2021—Anchour, Victoria Richland, Danielle Dutile
Creative Director
Messaging, Identity, Packaging, Art Direction, Video, Photography, Print, Digital, Web
Ft. Video and Photography by Ben Krebs (Attaboy Studios)
GORDON INT.
Half a century of world class Italian design means you’re allowed to have an attitude and eat pizza off your Bertoia.

2024—Peopledesign, Yang Kim
Designer
Rebrand, Identity System, Brand Guidelines, Art Direction, Photography Guidelines, Asset Development